How to Plan a Multi-Platform Content Calendar

Start With Content Pillars

Pillars prevent blank-page paralysis by giving every piece of content a category before you start creating.

• Authority (40%) — Educational, how-to, and expert takes that build credibility.
• Trends (40%) — Reactive content timed to what's performing now in your niche.
• Community (20%) — Behind-the-scenes, Q&A, opinion — content that builds connection.

Create Once, Adapt Per Platform

• Long-form → YouTube — Full explainer with title card and chapters.
• Hook clip → TikTok / Reels / Shorts — First 30–45 seconds repurposed vertically.
• Key insight → LinkedIn — Text post with the clip embedded.
• One piece of content, three or four formats. Multiply without creating from scratch each time.

Match Posting Times to Platform Behaviour

• TikTok — Test early morning (6–9am) and evening (7–10pm) in your target timezone.
• Instagram Reels — Lunch (11am–1pm) and evenings (7–9pm) consistently outperform other times.
• YouTube Shorts — Less time-sensitive; quality and retention matter more than publish time.
• LinkedIn — Tuesday–Thursday, 7–9am and 12–1pm are the professional sweet spots.

The Weekly Planning Rhythm

• Monday — Pick 3–5 topics (one per pillar, one trend-reactive).
• Tuesday–Wednesday — Create the core videos in Onyx Reelz.
• Thursday — Adapt to platform formats, write captions, schedule posts.
• Friday — Review what performed last week. Feed learnings into next week's pillar mix.